Instagram recently launched its longer form video content play with IGTV, a platform-specific video channel which will focus on promoting the work of content creators, giving them a new way to connect with their fans.
As explained by Instagram:
“These days, people are watching less TV and more digital video. By 2021, mobile video will account for 78% of total mobile data traffic. And we’ve learned that younger audiences are spending more time with amateur content creators and less time with professionals.”